Binah is a predictive ad optimization engine trained on hundreds of millions in real ad spend. It knows what failure looks like before your budget does — and acts before it costs you.
Features
Built by performance marketers who've managed hundreds of millions in ad spend — and got tired of the tools that didn't keep up.
Binah analyzes your campaign and ad set performance in real time and recommends — or automatically applies — the right budget adjustments to maximize ROAS.
Binah doesn't just report — it predicts. Using patterns from hundreds of millions in ad spend, the Confidence Factor model identifies underperformers before they burn through your budget.
Set your targets — CPA, ROAS, max conversions — and let the scheduler take over. Binah runs on autopilot, applying optimizations around the clock.
Every change is recorded. See exactly what was adjusted, when, by the system or you — with before/after budget values and full performance context.
Manage every Meta ad account from one dashboard. Connect multiple business accounts and switch between them instantly.
Pull rich data directly from the Facebook Graph API — spend, impressions, clicks, revenue, purchases, AoV — stored and queryable over time.
How It Works
No complex setup. No agency required. Just connect your account and Binah goes to work.
Authorize Binah via Facebook OAuth in one click. Your campaigns, ad sets, and ads load instantly — no CSV uploads, no manual data entry.
Tell Binah what success looks like — your target CPA, ROAS goal, or maximum allowable conversions. It uses these to grade every asset in your account.
Binah surfaces exactly what to pause, scale, or adjust. Apply actions with one click — or enable auto-apply and let the scheduler handle everything 24/7.
With wasted spend eliminated and budgets shifted toward winners, your account's performance improves continuously — iteration after iteration.
Why Marketers Love It
We've run the accounts, felt the budget bleed, and built Binah to solve the exact problems we couldn't find tools for.
Underperforming ads keep running by default. Binah catches them before they drain your daily budget — flagging or pausing them automatically so you stop paying for zero results.
Binah identifies your highest-ROAS campaigns and recommends budget increases before your competitors out-spend you. Move fast on what's working.
Manual bid management and budget reviews are time-consuming and error-prone. Binah does it continuously — so your team focuses on creative and strategy, not spreadsheets.
The Confidence Factor is a proprietary scoring model refined across hundreds of millions in ad spend. It tells you what's going to underperform — not just what already has.
Get Started
Built by marketers. Powered by $100M+ in real ad spend data. Ready to work on your account today.
Launch Binah →